Japanese publishers of EFL textbooks and materials Charles Jannuzi, University of Fukui, Japan Most 'western' publishers do not actually develop and produce textbooks and materials for the EFL market in Japan. Rather, they produce a lot of generic courses and supplementary material that they label 'communicative' and for 'false beginners' and hope EFL teachers here will adopt and adapt them to their classrooms. There are some problems with this approach to mass market publishing. First, many of the western publishers are not very reliable in providing support to the teachers who use their textbooks. For example, many of these publishers are reluctant to provide free teachers' manuals/answer keys and CDs/DVDs (such as for listening courses). Second, if their books are not in stock with the distributors that university bookstores use, it can be a very long time to get the textbooks--and the prices can be quite inflated. Third, using such materials is a bit...
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